Welcome to a Bold & New Modern Future
The New Capital Mitsubishi
Capital Mitsubishi is proud to announce plans for the construction of a new Capital Mitsubishi dealership to be located at 479 Kenmount Road. Upon estimated completion by 2025, the new Capital Mitsubishi will be more than double its current size at over 30,000 square feet and one of the largest Mitsubishi dealerships in Canada.
The dealership design includes bold black exterior signage with dramatic use of red accents to capture attention. The slanted section with perforated cladding adds a dynamic effect, while the glass surrounding the dealership puts Mitsubishi vehicles in full display. In addition to the exterior changes, the interiors will see updates in the form of a 6-car showroom, new premium furniture, customer lounges, digital kiosks, and more. The bright and inviting decor creates a striking contrast with the dramatic black ceilings and there is a lounge-style waiting area and a Wi-Fi-connected area. Service capacity will nearly double with over 12 technician bays and a drive-thru service area for convenient customer check-in. To support the new customer experience and an annual retail sales projection of over 700 new and pre-owned vehicles, dealership employment is estimated to increase by over 20%.
“This new expansion and re-location of Capital Mitsubishi is a direct result of our continued optimism for the future of the automotive industry in Newfoundland and Labrador,” said Jon Howard, CEO of Capital Auto Group. “The look is bold, modern and expresses our brand vision of Drive your Ambition within the retail environment. In addition, this move will offer increased capacity and efficiency resulting in an efficient and premium experience for Capital Mitsubishi’s customers.”
The dealership design includes bold black exterior signage with dramatic use of red accents to capture attention. The slanted section with perforated cladding adds a dynamic effect, while the glass surrounding the dealership puts Mitsubishi vehicles in full display. In addition to the exterior changes, the interiors will see updates in the form of a 6-car showroom, new premium furniture, customer lounges, digital kiosks, and more. The bright and inviting decor creates a striking contrast with the dramatic black ceilings and there is a lounge-style waiting area and a Wi-Fi-connected area. Service capacity will nearly double with over 12 technician bays and a drive-thru service area for convenient customer check-in. To support the new customer experience and an annual retail sales projection of over 700 new and pre-owned vehicles, dealership employment is estimated to increase by over 20%.
“This new expansion and re-location of Capital Mitsubishi is a direct result of our continued optimism for the future of the automotive industry in Newfoundland and Labrador,” said Jon Howard, CEO of Capital Auto Group. “The look is bold, modern and expresses our brand vision of Drive your Ambition within the retail environment. In addition, this move will offer increased capacity and efficiency resulting in an efficient and premium experience for Capital Mitsubishi’s customers.”
